When you are either working in the do-it-yourself platforms or working with an agency, make sure you consider the following mobile-friendly considerations:

• Page speed (how fast does it load?)
• Image rendering (do images appear normal or are they pixelated?)
• Scroll depth (is it easy to navigate and click on relevant info?)

Make sure you test your new website on numerous devices. Scroll through pages, submit test lead forms and play around to make sure that everything is working properly, mainly on mobile devices.

Clean HTML in Website Design

This tip, beyond doubt, is more of a broad category. This covers things like clear site navigation to on-page SEO best practices.

Search Engine Optimization (SEO)

Best practices can cover a wide range of strategies but a few key elements are important to help search engine portal accurately rank your website and help you reach a larger audience. These elements include:

Title tags in Website design

• An HTML element that itemizes the title of a specific webpage, and appears as the headline in search engine results.

Meta descriptions 

• An HTML element that condenses a webpage’s content and also appears under the Title tag/headline in search engine results.

Clear CTAs in Website Design

A clear and easily accessible Call-to-Action (CTA) is essential for the success of any website. It is a straight forward symptom of what steps you want them to take next. Your website will hopefully be full of appropriate, helpful content about your brand, what services or products you offer and what you can do for clients. The only thing missing is what you want them to do after they learn all of this information about you.

Do you want them to:

Email you or reach you by phone?

Fill out a lead form to learn more about them?

Sign up for eNewsletter distribution?

Search your product directory? 

 Add a product to a shopping cart?

You want to make sure that your CTA is easy for users to find. Frequent times, you will find it in the navigation at the top of a page (in a header, maybe), and also called out in various locations within your website’s pages to guarantee that no matter what page someone is on, they can take next steps if they want to.

Good use of white space (mix of visuals and text)

When building out your website, you completely want to make sure that you have a good amount of appropriate content throughout the different pages. But you also want to make sure that you don’t overburden users. Knowing how to use white space to your advantage will be key to make sure you can keep users occupied with your website content and hopefully take the next step / utilize your CTA.

It is becoming more common to try to ‘chunk up’ content on webpages, to allow for easier scrolling mostly on mobile devices. If there are just paragraphs stacked on top of paragraphs of text on a webpage, users will be more likely to remove and scroll through without taking in the content.

Using the right mix of appropriate imagery, videos, text and white space are what can set a good website aside from a bad one.

Staying on-brand

It can be enticing to combine a lot of new characteristics, fonts, imagery and colours when you are building or rebuilding your company’s website. But it is very important from a brand awareness approach, as well as from a consistency perspective, to make sure that you stay true to your brand.

When a website is a bit all over the place using various different fonts, colours and branding in general, it can result in a low user experience. This can retract all of the work that went into your website build in the first place. You need to keep the user at the forefront when making design conclusions and recall that regularity is the key.

Many companies will ‘rebrand’ themselves when they launch a new website, which is a good idea. But you will want to make sure that you develop a set of brand rules that you implement throughout your new website so that you use consistent fonts, colours and feel to make for an inseparable user experience when they are on your website.

Keep everything in perspective

Web design and development can be a very stimulating process. Remember that there are a lot of factors that go into this agreement. At the principal of what you do, make sure that you focus on your brand, how you want users to recognize and interact with it, and what end result you want them to take while on your custom website. 

Moreover, if you are making your website on WordPress, it will be very easy for you. You just need to know about a few WordPress plugins which are very important in WordPress web design and development. 

We at Multi-Tech Solutions are providing you with all the assistance you need. You can also get in touch with on any platform, like social media sites, or you can search our location in Houston, Texas on google maps.