WordPress vs Shopify… I know you are here to know about these platforms and which one is better between both of them. And That why we will discuss specifically about both of these platforms in detail. Lezz go! Let’s have a look at WordPress first.
What is meant by WordPress?
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. It is a content management system ( CMS ) that allows you to host and build websites. You can use WordPress.com to create a free blog or a website. Additional costs can be applied for commercial WordPress themes also known as premium WordPress themes.
WordPress contains a plugin architecture and template system that allows you to customize any website that suits your requirements and needs. Moreover we can also build ecommerce websites on WordPress using the WooCommerce plugin. Adding a WooCommerce plugin is quite simple and easy. You can add the WooCommerce Plugin by following the steps given below.
- Simply go to the Plugins > add new
- Search for WooCommerce
- Click the Install now button.
- Click the activate now and you are ready for the WooCommerce Wizard.
Types of WordPress websites:
Mainly 2 types of WordPress websites are there for the users according to their requirements.
A hosted website is built on some website builder such as WIX, Squarespace or WordPress.com. These are SaaS platforms offering an All-in-one website Solution. They provide the hosting and the software to build the website.
Self Hosted Website:
While WordPress.org is a self hosted website option. It’s an open source platform that means you can download it and revamp it as you like. The software requires an account with a host to purchase a domain from a domain register.
What is Meant by Shopify?
Shopify is an online ecommerce platform that is used to build your stores online and offline. It is a web application that has been specifically designed to allow merchants to build and launch their own online stores. This website builder helps everyone ranging from beginner levels to the experts. It assists every level of user and it’s well known for its user friendly behaviour.
Shopify provides a wide range of ready made templates that can be used according to the niche and can be customized to meet the branding requirements and it allows both physical and good deeds to be sold.
Shopify plays the role of software as a service (SaaS) that means that you don’t own the software’s copy instead you have to pay monthly to use the software regularly. Shopify rates vary differently for every category. Here is the monthly rate list for using Shopify:
Lite: 9 $ per month
Basic: 29 $ per month
Shopify: 79 $ per month
Advanced: 299 $ per month
Plus: around 2000 $ per month
Things which can we sell on shopify:
There are mainly a lot of things that can be sold on Shopify but some of the listed stuff is given below:
- Home accessories
- Beauty products
- Pet products
- Automobile spare parts
- Kids stuff
- All kinds of bags
Although these are just some basic stuff. There is a lot of stuff that you can sell online. And there is only one condition that anything you are selling online must be legal and not harmful for anybody regarding any situation in the particular country.
Shopify a user friendly platform
Shopify is one of the easiest ecommerce builders to help beginners and small businesses owners set up and run their online store for the first time. Shopify is user friendly and even those with no ecommerce experience or coding knowledge can create an online store fairly quickly. Even the non-tech savvy folks can use it without facing any problems. Signing in to shopify gives you access to a store builder, free themes, payment gateways, unlimited products and much more.
Now let’s move on the differences and similarities of WordPress and Shopify The main difference between WordPress and Shopify is that Shopify is an online service/tool whereas WordPress is a specific software that you need to install on your own.
- Both platforms are user friendly in terms of long term as both platforms are prefered by most of the people. The audience of both of the platforms is majority the same because people who use these platforms have experienced these platforms at least once.
- Both platforms are user friendly in terms of long term as both platforms are prefered by most of the people. The audience of both of the platforms is majority the same because people who use these platforms have experienced these platforms at least once.
- WordPress is more versatile and has so many plugins. You can change many of the essential components in Shopify. But you won’t have total control over each thing in WordPress.
- Well if we talk about SEO, then advanced SEO is also provided by WordPress more Professionally. So WordPress beats Shopify in SEO optimization as well.
Now let’s talk about the main question which platform is suitable for you? Well, if we talk about the suitable platform then both the platforms are suitable but there are some pros and cons of each platform, WordPress is Superior to Shopify as it leads in many ways from Shopify.
WordPress is a platform which is used for creating blog content and building websites. WordPress makes a way to connect to the WooCommerce plugin which allows us to take place in the industry of Ecommerce.
Shopify is an Ecommerce Web application that helps us to create our own independent online ecommerce stores. One of the pros of Shopify is that a person with zero knowledge can easily build his own store without any technical technique and coding very easily.
So if you want to build a Blog and content website then you must go for WordPress. And if you wanna build an online ecommerce store then Shopify is available. As we know, WordPress is also able to convert the website into ecommerce by using the WooCommerce plugin. So we have a choice in WordPress and Shopify in building our website. WordPress is superior to Shopify in the terms of Payment Processing, SEO, Conversion rate Optimization and Plugins. In the end it’s all about the personal preference of the user. A person can use any platform for their which suits their requirements the most
HubSpot is a tech company based in the United States that specializes in marketing strategy, distribution, and customer support. It was founded by Brian Halligan and Dharmesh Shah in 2006.
How Hubspot works
HubSpot is a sales and marketing software that assists businesses in attracting clients, converting leads, and closing sales.
It enables you to plan, create, maintain, and change a website without the need for a designer or IT assistance. Moreover, it provides a report card for each page on your new site since it is launched, along with recommendations for how to boost your site’s success in web crawlers.
HubSpot has a great number of tools and the capability to make a difference in every part of the buyer’s journey. The tools are divided up into hubs. You can buy them individually, so when you buy them all together, you get a complete set of solutions for your promotion, distribution, and support teams.
HubSpot Is Built for Business.
Get a demo to see how better tools can strengthen your marketing, sales, or service strategy. Whether it’s sales, service, or marketing tools you need, we have the software for you.
You don’t need to be an experienced online marketer to know keywords that are fundamentals to your desire to attract qualified visitors to your site. Hubspot’s tools are so easy to find and evaluate various keywords to your websites, marketing goals and infographics/social media images.
Is Hubspot safe?
HubSpot utilizes an industry-recognized Web Application Firewall. This safety measure effectively protects against attacks against HubSpot products and services as well as client websites. Protections against Distributed Denial of Service are also included.
There is also a tool for blogging which is called Hubspot blog.
HubSpot’s blog is a tool that gives content creators a powerful platform for building authority around your topics and generating traffic to your site.
Hubspot is a cloud-based platform that can improve all aspects of your business. It is a centralised platform that can put a customer in the centre of your business. Furthermore, it is a marketing and sales software that assists businesses in attracting clients, converting leads, and closing sales.
You can use their tools to host web and landing pages, create blogs and email sequences, and manage interactions with your leads and customers all while analyzing the success of the campaign and tracking user behaviour.
Since 2006 Hubspot has been a leader in the rapidly evolving world of inbound marketing. This transformative approach is made possible with the tools provided by online communication.
All the tools you need to run a marketing campaign that attracts engages and delights customers. It will help you create compelling content to get it in front of the right people, and transform visitors into leads and leads into customers. Hubspot marketing hub enables you to communicate with the right people in the right way, at the right time.
If you recognize the importance of adding effective inbound marketing techniques to our overall marketing budget, you’ll find HubSpot an affordable and useful resource for bringing multiple tools under one umbrella. You can also sign up for the free trial and speak to knowledgeable HubSpot personnel to evaluate its potential value to your company.
Features in sales hub:
- Email templates
- Free calling
- Email sequences
- Meeting scheduling
- Pipeline tracking
HubSpot CRM is free forever
It holds your information in one place, from the start of the lead all the way through the customer. If you are looking for a CRM to grow with your business, then this is a great place to start.
Sales Manage, communicate with and track your leads with the HubSpot Sales Hub. Essentially, the Sales Hub is the CRM giving you more tools to close more deals.
Your sales team is empowered to interact with customers without spending countless hours entering data, or writing the same emails time and time again.
Right now you may have a great sales team, but they’re probably using outdated technology. HubSpot Sales Hub will make them better by removing the friction in the flywheel.
With HubSpot sales hub you can transform your team to approach selling and drive more sales.
Is Hubspot is right for you
It depends on what you are looking for, Hubspot is the right tool if you want to:
- Invest in attracting and delighting your customers.
- Equip your sales team with warm (or hot) leads.
- Effectively manage your prospects and customers.
- Have one tool to unite your marketing, sales, and support teams.
- Analyze and optimize the effectiveness of your campaigns.
Hubspot’s custom and standard objects
CRM objects also are displayed on HubSpot hosted web pages, blogs or landing pages, allowing data to be shared between your business operations, website, and emails. And standard objects are only Custom objects and Products are accessible for view on every public website, even those that are password secured or involve CMS membership login.
Before creating a new custom object take some time to plan out your needs. Double-check the standard objects, if they work, use them. But of course, if they don’t fit your needs, identify the purpose, structure, required custom properties and necessary associations for your new custom object.
Time to start:
After you plan so now it’s time to start. If you’re not the developer for your team so it’s time to reach out to one, you need to define your objects through APIs
When an object is created then you can start adding your data and create records for that object. After your data has been imported into HubSpot, you want to make sure that the custom object has been set up and defined correctly and that the associations you made are accurate.
Never forget data maintenance just like everything else. Take time to remove unused data and check back that your properties and associations still fit your needs.
Companies looking to harness the potential of digital marketing must learn modern language, new ideas, and an almost daunting variety of services dealing with:
- Dynamic, responsive Website and email
- Content marketing
- SEO issues
- Analytics and metrics
- Social media platforms and messages
HubSpot continues to innovate and update its software and offerings on a regular basis, putting it ahead of the competition. It provides a low-cost monthly subscription model to assist businesses in creating and executing inbound marketing strategies. The entire focus of such efforts is on achieving the ideal ROI.
For every person that communicates with your organization, a contact record is created. While separate from company records, contacts may be associated with a company. With your CRM, connecting your leads with their companies, or companies with deals with tickets is a great way to organize your data.
This allows you to keep track of which contacts have raised which ticket, which deals consist of which products, which contacts work at which companies and any other associations you’ll need to track off.
HubSpot custom objects
HubSpot custom objects have the same appearance and behaviour as ordinary objects, and they can be used in reporting, marketing promotions, and by all users. They can be linked to other regular or custom objects in the same way that standard objects can. They allow you to expand HubSpot’s capabilities by allowing you to identify objects that are exclusive to your business information, rather than the normal objects.
That ensures you can tailor your CRM and site to your data schema rather than the other way around.
For each standard object, HubSpot has listed default properties such as name, email, phone, fax, industry, job title, etc. These properties are automatically created when you create your account and available without any setup.
HubSpot uses the basic object Contacts to deliver marketing emails to lists generated by the system. Using the standard object for a Company versus creating a custom object, allows published data for the company to be automatically populated by HubSpot Company Insights.
All communications between clients and companies can lead to a sales target, and using the Deals standard object ensures that revenue reports and predictions can be produced from the data. Within the Tickets standard object, you have the power to automatically create support requests with incoming emails or calls from customers
Points you should know before making your Website Design
Website design is actually the face of your website which is important when people visits your websites. So, before making the design of your website you have to keep in mind a few points.
Today we will discuss those points in detail.
Mobile-friendly Website Design
We talked a bit about responsive website design and why you should guarantee you have a responsive website. Here is a quick definition:
Responsive web design refers to web page design that displays well on a variety of screen sizes, windows and/or devices.
Gone are the days of having a separate mobile site from your traditional desktop website. Users expect to be able to access your website from any device, no matter what size their screen is, and they are also expecting that it will be a consistent experience.
If we look at just US mobile usage data, an average US adult will spend just under 3 hours and 45 minutes on their device, according to eMarketer. To put this into a frame of reference, the average US adult will spend 3 hours and 35 minutes watching TV. So mobile use will exceed that of TV this year.
When you are either working in the do-it-yourself platforms or working with an agency, make sure you consider the following mobile-friendly considerations:
- Page speed (how fast does it load?)
- Image rendering (do images appear normal or are they pixelated?)
- Scroll depth (is it easy to navigate and click on relevant info?)
Make sure you test your new website on numerous devices. Scroll through pages, submit test lead forms and play around to make sure that everything is working properly, mainly on mobile devices.
Clean HTML in Website Design
This tip, beyond doubt, is more of a broad category. This covers things like clear site navigation to on-page SEO best practices.
Search Engine Optimization (SEO)
Best practices can cover a wide range of strategies but a few key elements are important to help search engine portal accurately rank your website and help you reach a larger audience. These elements include:
Title tags in Website design
- An HTML element that itemizes the title of a specific webpage, and appears as the headline in search engine results.
- An HTML element that condenses a webpage’s content and also appears under the Title tag/headline in search engine results.
Clear CTAs in Website Design
A clear and easily accessible Call-to-Action (CTA) is essential for the success of any website. It is a straight forward symptom of what steps you want them to take next. Your website will hopefully be full of appropriate, helpful content about your brand, what services or products you offer and what you can do for clients. The only thing missing is what you want them to do after they learn all of this information about you.
Do you want them to:
Email you or reach you by phone?
Fill out a lead form to learn more about them?
Sign up for eNewsletter distribution?
Search your product directory?
Add a product to a shopping cart?
You want to make sure that your CTA is easy for users to find. Frequent times, you will find it in the navigation at the top of a page (in a header, maybe), and also called out in various locations within your website’s pages to guarantee that no matter what page someone is on, they can take next steps if they want to.
Good use of white space (mix of visuals and text)
When building out your website, you completely want to make sure that you have a good amount of appropriate content throughout the different pages. But you also want to make sure that you don’t overburden users. Knowing how to use white space to your advantage will be key to make sure you can keep users occupied with your website content and hopefully take the next step / utilize your CTA.
It is becoming more common to try to ‘chunk up’ content on webpages, to allow for easier scrolling mostly on mobile devices. If there are just paragraphs stacked on top of paragraphs of text on a webpage, users will be more likely to remove and scroll through without taking in the content.
Using the right mix of appropriate imagery, videos, text and white space are what can set a good website aside from a bad one.
It can be enticing to combine a lot of new characteristics, fonts, imagery and colours when you are building or rebuilding your company’s website. But it is very important from a brand awareness approach, as well as from a consistency perspective, to make sure that you stay true to your brand.
When a website is a bit all over the place using various different fonts, colours and branding in general, it can result in a low user experience. This can retract all of the work that went into your website build in the first place. You need to keep the user at the forefront when making design conclusions and recall that regularity is the key.
Many companies will ‘rebrand’ themselves when they launch a new website, which is a good idea. But you will want to make sure that you develop a set of brand rules that you implement throughout your new website so that you use consistent fonts, colours and feel to make for an inseparable user experience when they are on your website.
Keep everything in perspective
Web design and development can be a very stimulating process. Remember that there are a lot of factors that go into this agreement. At the principal of what you do, make sure that you focus on your brand, how you want users to recognize and interact with it, and what end result you want them to take while on your custom website.
Moreover, if you are making your website on WordPress, it will be very easy for you. You just need to know about a few WordPress plugins which are very important in WordPress web design and development.
We at Multi-Tech Solutions are providing you with all the assistance you need. You can also get in touch with on any platform, like social media sites, or you can search our location in Houston, Texas on google maps.
What is E-commerce
E-commerce is also known as electronic commerce or internet commerce. E-commerce is basically the buying & selling of goods, products, or services over the internet. With the trends of consumers buying products online or through mobile commerce, this is the prime time to start an ecommerce business.
But before you start your own ecommerce business, you need to understand the ecommerce business models and websites.
Different types of E-commerce models
Technically, ecommerce businesses fall into one of the four categories.
Business to business ecommerce model is exactly as it sounds. In this model, businesses sell products or provide services to other businesses. The type of products usually includes anything that enhances a certain company’s business practices. For example, Hub Spot or Survey Monkey.
Business to consumer ecommerce model sells products directly to customers. These are the websites that you visit every day to purchase things like clothing, makeup, bags, books, etc.
Such companies mostly have a brick and mortar store along with an online presence. For example, H&M, Nordstrom, etc.
Consumer to consumer ecommerce model is when one customer is selling to another consumer. These consumers use different platforms like Amazon, eBay, or Etsy to sell their products or services to other customers.
With the convenience of online ecommerce tools, consumers can even set a C2C store on their personal website.
Another type of ecommerce business model is the consumer to business where an individual sells their products or services to the business. For example, a freelance graphic designer or a business consultant.
Different types of E-commerce models
Technically, ecommerce businesses fall into one of the four categories.
Changing E-commerce Environment
Ecommerce has changed the way we live or do business. Countless businesses have grown over the years becoming big giants with the help of new technologies, improvements in internet connectivity, added security in payment gateways, and widespread consumer adoption. Ecommerce is an evolving industry with new trends popping up every now and then, helping your business grow and outperform your competitors.
The ecommerce industry is proliferating due to an unexpected increase and the advent of the 2020s effect on commerce. Day by day, retailers are upgrading to online selling. On the other hand, entrepreneurs are starting their business through ecommerce. According to a study, e-retail revenues will grow to $ 6.54 trillion in 2022 from $ 3.53 trillion in 2019.
With the outbreak of coronavirus, the economy has started reshaping. Brands that previously worked on the brick and mortar models were threatened to evolve or shatter. This has brought a whole new cohort of customers wanting goods and services to be delivered to their doorstep safely. Hence, it became of utmost importance to understand customers and the markets they are dealing in.
Advantages of E-commerce stores/websites
Statistics say that worldwide e-retail sales are expected to grow to $ 4.8 trillion by 2021. Ecommerce is growing quickly and you should become a part of it. There are several benefits of e-commerce that will help you decide on starting an e-commerce business or an e-commerce website. hence, we will be discussing the advantages of e-commerce below;
Low financial cost
Creating an ecommerce store is not only easy but also, pocket friendly. Ecommerce has low start-up costs. An ecommerce drop shipping store costs around $418 while you only have to pay $3192 on Shopify yearly. While, a physical store has huge startup local costs including location rent, inventory, equipment, store signs, staff, security measures, etc. Everything comes at a reasonable price including business branding. The business expenses are generally lower which is really attractive for emerging and new entrepreneurs.
24/7 Potential Income
Another benefit of ecommerce is that online stores are always open for business. The physical stores are operational between certain time span- specific hours like 9:00 a.m to 9:00 p.m, acting as a hindrance in business while an ecommerce website is operational 24/7, through ads they can lure a customer into buying their product or service whenever they want or whenever they come across it. Through social media ads, you can attract someone at the oddest of the hours from any part of the world.
This is very critical for your business as those who cannot pop into your store at the store timings can always shop online. So having an ecommerce store is a win-win!
Selling worldwide is a great opportunity to build your brand faster, grow your marketplace, and help you see profits or untapped market segments long before your competitors giving you an edge.
Keeping in view all the advantages of ecommerce and the need of having an ecommerce store in this era we have complied a few raising ecommerce trends in 2021!
Let’s have a look at few ecommerce trends to watch out for in 2021
The E-commerce experience will become more personalized
“Personalization” has been a buzzword for decades but, the upcoming wave of personalization will do much better at predicting customer needs. Each individual will get a personalized experience based on geography, search history, past behaviors, etc.
E-commerce Experience transcending the screen
The future experiences will be delivered through new touchpoints such as wearable, kiosks, and voice.
E-commerce delivery drones
It is predicted that drones will replace regular clerks by delivering orders to customers. This advancement will benefit customers and businesses alike. The costs will be much lower for the companies while delivery time will reduce for the customers.
E-commerce experience will elevate the shopping experience
The shopping experience will go beyond being efficient in creating value for the customers. For example, a shoe brand sends their salesman to the doorstep for the customer to try on the shoes before actually purchasing them.
If you want to start your ecommerce store, the first thing you need is an online Shopify store. Shopify store will help you to manage your online business in a very easy way. Learn how to make an online store on Shopify. Last but not the least, your marketing strategy is also a key factor. You need to use all online platforms in an appropriate way. You must know which social media site should be used for your marketing and branding.
The more perfect and better way is to hire a digital agency to handle your website and digital marketing. Learn, why you need a digital marketing agency?
Afshar, V., 2020. E-commerce innovation in 2021 will look like what was projected for 2025, l.: s.n.
Ferreira, N. M., 2019. 20 E-commerce Advantages and disadvantages you need to know, l.: s.n.
guide, e., 2020. The Future of Ecommerce 2020 Edition, l.: s.n.
Khurana, A., 2019. Advantages of E-Commerce Over Traditional Retail, l.: s.n.
What is Shopify?
You might have heard “Shopify” popping up in the conversations here and there, but you let it pass because you have been too embarrassed to ask what it really is? What is the hype about? We have decided to become your unsung heroes and answer all your queries.
Shopify is basically an e-commerce platform building your store online and offline. It’s a subscription to a software service that allows you to create a website where you can use the shopping cart solution to manage, sell, and ship your products. Also, It has a friendly user interface and an easily accessible admin panel where you can add products, process orders, and store customer/sales data. In addition, it offers extensive features for everyone – from beginners to eCommerce experts.
It offers a free 14-days trial, where you can build your store and test Shopify apps.
It can help small businesses
Shopify lite is the most inexpensive plan at $9 per month which allows you to sell products online within minutes. However, you will not have your own website and you’ll have to make sales through social media. Or, you can sell your products through someone else’s website or create your own. This is one of the reasons why it is pocket-friendly but, it does not work for many people.
So the question arises, who can benefit from this plan? Small businesses and new businesses which focus on social media or are making sales through social media can benefit from this plan. Also, people who don’t need their own website can benefit from it. On the other hand, Keep in mind, for the e-commerce industry, it is very important to know when and why you need a website?
For large Ventures, Shopify Plus
Shopify plus is a tailor-made fully hosted e-commerce platform specifically designed for high-growth merchants and brands. It offers a high level of support, dedicated account; Launch or merchant success managers, and around the clock priority support. The price of Shopify plus ranges from customer to customer depending upon the volume of sales and their business needs. However, they usually start at $ 2,000 USD per month. Who can use it? Well, it is for large ventures, wholesalers, and enterprise-level e-commerce shops.
We have covered the bases with you. Web designers and developers can also help you out. Multi-Tech Solutions has worked for several clients and developed their business websites.
Want to have a look at Shopify? Click here.
If you want to create an online store, you have come to the right place. Get in touch with Multi-Tech Solutions to make you an exemplary online e-commerce store.
- Ambaum, 2020. What is Shopify Plus?, l.: Ambaum .
- Ewart, N., 2017. Shopify vs. Shopify Plus: What’s the Difference?, l.: Digital Outlook.
- Ferreira, N. M., 2020. What is Shopify and how does it work?, l.: Oberalo.
Did you ever open a website after clicking an ad and it left you awestruck or wanting to scroll more? If yes, it means what you saw on screen was visually appealing. And that’s exactly what we are here for. We create aesthetically pleasing landing pages for your websites.
What is a landing page?
A landing page is the main page of your website where a visitor arrives after clicking an ad; for example, a display ad or a Google text advertisement. In lay mans terms, it is a standalone web page designed for campaigns; be it marketing or advertising. It is where the visitor “lands” after clicking on a link or an advertisement on the web.
A landing page is where all your PPC traffic is directed. This is where the most inexperienced marketers make the biggest mistake, as they direct the traffic to homepage. It is to be kept in mind that homepage is not necessarily your landing page. Instead of directing visitors from the sources to your homepage, you can direct them to a specially designed landing page making it convenient for them to find what they are looking for. This brings us to the next question.
How to put together a great landing page?
A well-tailored landing page increases PPC conversions. We know exactly how to do that and we’ll share the secret recipe with you. Here are all the ingredients you’ll need to create an outstanding stuff.
The first thing a visitor will see is a headline. Make sure you create a headline that catches visitors’ attention right from the start and makes them want to read more.
Time is money, no one has time and attention span to go through paragraphs and they usually skip; which means anything important that you have to say gets overlooked. To tackle this situation, AVOID writing paragraphs, instead, use precise summary of your offer, a one liner preferably in bullet points.
Displaying your information in bulleted points will keep the reader engaged, giving them a hint of what’s about to come and enticing them to convert.
No one likes reading text books because they lack images. Make sure your landing page doesn’t resemble a text book and has a balance of images on it. To draw visitors include captivating and relevant images on your page.
Efficiently Convey Offers
One of the most important parts of the landing page is to convey the value of your offer effectively and concisely. Ensure that your offer (the message and the value) is conveyed in a blink i.e. within 3-5 seconds. If you do this successfully, you are sold as it typically takes a blink for someone to decide if they want to stay on your page.
Make sure that you include short and precise forms on your landing page. These forms should get basic information about the buyer like contact details. However, you can add more fields in your form depending on type of service you are offering or depending upon the stage of buyers’ journey (closing the sales)
With the evolution of online shopping, a lot of people look for testimonials and product/service reviews before making a purchase. It is essential to include testimonials that directly correlate to your offer.
We cannot stress enough on this, REMOVE SITE NAVIGATION. Do not include any kind of site navigation on your landing page as it will only provide the visitor the opportunity to leave your page and you don’t want that. Removing navigation will allow the visitor to focus on the content at hand rather than other links.
However, you can add social sharing icons onto it, which open in a new tab or new window so that people can share your landing page with others on their social media. In other terms, give them the opportunity to promote your stuff without getting redirected to another site.
Implement the aforementioned practices and get off-the-chart conversion rates.
Don’t know how to that, leave it to us. Multi Tech Solutions is available
Mirman, E., 2020. What Is a Landing Page? All Your Questions, Answered, s.l.: Hubspot .
- Shore, J., 2019. Back to Basics: What Are Landing Pages and How Do They Work?, s.l.: s.n.
5 Must have WordPress Plugins for your website
WordPress users have abundant plugins to use for the website – 58,051 plugins to be precise. Having so many options to choose from, it becomes confusing and sometimes, infuriating for the users to make a right decision. How to pick a must have plugin for a website? Opting for an overhyped or niche plugin may end in a complete disaster.
We are here to save the day – introducing you to 5 must have wordpress plugins that you should install no matter what kind of site you have. Multi Tech Solutions uses these wordpress plugins for their own website. Planing to develop a website on wordpress? after developing a website following are the plugins you will be looking for;
Yoast SEO is one of the most popular SEO tool among the wordpress plugins in the WordPress ecosystem. It helps you improve your search engine optimization, analyzes readability of the content and retains customer attention by making your website/copy more accessible.
Furthermore, Yoast simplifies configuration of SEO settings and crafting of metadata. With this plugin, you can easily change the title of your page and its meta-description directly within the post.
As you type meta-description, Yoast highlights the text in red, yellow or green so that you know the accurate length of the page description or how well you are doing. Moreover, It comes in two versions – a free but robust version and a premium version with an extra flair of insights like keyword exports and internal linking suggestions.
2. Smush Image Compression
More than once we have faced slow loading time on a website – annoying us or our visitors. This website load time is usually affected by using high quality, large resolution photos. Those images are critical to your website because they add a certain feel, delivering your brand message. This is where Smush image compression comes into play. Having Smush image optimization plugin will compress the size of your photos and different variety of file types without sacrificing the quality of your images.
Smush Image Compression is available in both free and premium versions.
3. Updraft Plus
Did you know on average 30,000 websites get hacked daily? Or that website crashing is frequent? Sometimes, websites tend to face compatibility issues and parts of it stop working altogether. There is a solution for all these problems; you can simply have a website backup.
Having updraft plus as a wordPress plugin will save you the headache. Updraft plus not only integrates with multiple cloud storage to safeguard your backup but it also automates your backup on a recurring schedule or help you restore your website to a previous state. You can safely store your website backup on a remote location like DropBox, Google Drive, FTP, email, Rackspace etc.
This Updraft plus plugin is free to use, but it also comes in a paid form with additional features and support.
Even though WordPress has a content editor with customization but the options are limited. Elementor is one of the coolest additions to the must have plugins on WordPress website. It’s a drag and drop visual page builder that allows the user to customize every aspect of a webpage –from background overlays to hover effects to animations and much more. All this is doable without being a web development aficionado.
Elementor plugin is free but you can unlock more features by upgrading to premium version.
How can we forget one of the main wordpress plugins that every website should have? Yup, you guessed it right – the contact forms. Because how else will your customer get in touch with you?
WPForms is a user-friendly form builder that allows its users to create all types of forms with a simple click- contact , email, subscription, online order , payment, polls, surveys – you name it they have it. It offers a perfect blend of features with ease of usage and mobile responsiveness. WPForms lite is free to use while WPForms pro needs is paid access to additional integrations and features.
- Hughes, J., 2020. 9 Must-Have WordPress Plugins + Why You Actually Need Them.
- Thomas, M., 2019. 10 WordPress Plugins to Improve Your Site, s.l.: Blue Host Blog.
WordPress Plugins & What purpose WordPress Plugins serve?
If you are new to the world of WordPress, there will be a lot of things that will leave you wondering or even stressing over; a WordPress plug-in is one of them. In this blog post, we will answer all your queries about “What are WordPress plug-ins?” and what is their purpose. In addition, why do we need WordPress plug-ins?
What really are WordPress plugins?
Plug-ins are a building block of every website. It is an integral part of the WordPress ecosystem and plays a vital role in creating amazing websites. WordPress plug-in is a PHP script that enhances the functionality and features of WordPress. In layman’s terms, these are apps that allow you to add features to your website just like installing new apps do to your Smartphone. Once you install a WordPress plug-in on your website, the plug-in code gets registered to the WordPress database. This helps in activating or deactivating the plug-in as required.
Are WordPress Plugins Free to use or Paid for?
Often, volunteers develop plugins and are free to the general public. However, developers have written thousands of WordPress plug-ins that you can add to your website while more are available from third-party websites. In addition, the premium paid WordPress plug-in is made available by individual developers and other companies. The plug-ins available in the WordPress plug-ins directory are thoroughly tested and are of various quality but safe to use. How does WordPress plug-ins work? WordPress plug-ins are easy peasy to use. All you have to do is;
- Browse a plug-in that interests you
- Install that plug-in to your WordPress website
- Configure the plug-in to your WordPress dashboard
Furthermore, try not to use a lot of plug-ins as it slows down your website. Stick to the necessary plugins and avoid adding plug-ins just because you think it’ll look cool. That’s all you need to know about WordPress plug-in folks!
Want to create a WordPress Website?
Creating a website is a bit tricky especially when you are not tech-savvy. Trust me when I say this, you are not alone- we are in this together. You must have heard about WordPress, yup, that world-leading blogging website. WordPress is also a great platform to create various types of websites. It is user friendly, extremely flexible, and works with most third-party tools and services available to website owners.
Here is an easy step by step guide on how to make a WordPress website without losing your mind over it. Follow the instructions to create an amazing WordPress website.
Setting up the WordPress Website
If you have never created a website before, opting for WordPress to create a website is the easiest option. Here is a breakdown of the steps you’ll need to follow;
- 1. Buy a Domain Name
- 2. Choose a Web Hosting provider & set up your Hosting Account
- 3. Install WordPress & WordPress Plugins
Buy a Domain Name
Choose a domain name that best suits your business or blog. Once you have finalized the name and it’s available for purchase, the next step is to buy it.
Choose Web Hosting Provider & Set Up Your Hosting Account
Even though there are various web hosting companies, Bluehost is the top choice of WordPress developers. You need to have a domain name and your credit card for payment to get started on a hosting account with Bluehost.
Once you have established your domain name, create an account for the hosting plan. The requirement for account creation is the same as others; enter your personal information and scroll to the package lists. Analyze the packages to choose an option that fits your needs and your budget. The package prices usually vary across the hosting providers depending upon the add-ons like tools to boost rankings, site backup, and extra security features.
Set up a password following the on-screen instructions and you are good to proceed to step 3.
Install WordPress & WordPress Plugins.
The real work starts when you have to install WordPress. Depending upon the hosting provider, this can be done directly through the hosting dashboard, one-click, or manual. WordPress will be automatically installed for you as you have already selected Bluehost as your host provider. All you need to do is log in to your account and choose a theme. You can always change the theme later if you don’t like your current one. Also, you can upgrade to premium themes if you want to stand out.
Then, a screen will appear asking you the purpose of the website, i.e. if it’s for personal or business use. Selecting this option will help WordPress to give you accurate recommendations on building your website journal.
Now you are ready to fine-tune your website by selecting your brand colors, font styles, or even adding special elements representative of your brand personality. It’s convenient to get a hang of features and functionality before you start posting content. The left-hand sidebar will provide you the navigation links to site customization. It is important to set up Google Analytics to collect data on visitor traffic.
Follow these steps to have your WordPress website up & running in no time. Just kidding, it’ll take half an hour approximately.