Did you ever open a website after clicking an ad and it left you awestruck or wanting to scroll more? If yes, it means what you saw on screen was visually appealing. And that’s exactly what we are here for. We create aesthetically pleasing landing pages for your websites.
What is a landing page?
A landing page is the main page of your website where a visitor arrives after clicking an ad; for example, a display ad or a Google text advertisement. In lay mans terms, it is a standalone web page designed for campaigns; be it marketing or advertising. It is where the visitor “lands” after clicking on a link or an advertisement on the web.
A landing page is where all your PPC traffic is directed. This is where the most inexperienced marketers make the biggest mistake, as they direct the traffic to homepage. It is to be kept in mind that homepage is not necessarily your landing page. Instead of directing visitors from the sources to your homepage, you can direct them to a specially designed landing page making it convenient for them to find what they are looking for. This brings us to the next question.
How to put together a great landing page?
A well-tailored landing page increases PPC conversions. We know exactly how to do that and we’ll share the secret recipe with you. Here are all the ingredients you’ll need to create an outstanding stuff.
The first thing a visitor will see is a headline. Make sure you create a headline that catches visitors’ attention right from the start and makes them want to read more.
Time is money, no one has time and attention span to go through paragraphs and they usually skip; which means anything important that you have to say gets overlooked. To tackle this situation, AVOID writing paragraphs, instead, use precise summary of your offer, a one liner preferably in bullet points.
Displaying your information in bulleted points will keep the reader engaged, giving them a hint of what’s about to come and enticing them to convert.
No one likes reading text books because they lack images. Make sure your landing page doesn’t resemble a text book and has a balance of images on it. To draw visitors include captivating and relevant images on your page.
Efficiently Convey Offers
One of the most important parts of the landing page is to convey the value of your offer effectively and concisely. Ensure that your offer (the message and the value) is conveyed in a blink i.e. within 3-5 seconds. If you do this successfully, you are sold as it typically takes a blink for someone to decide if they want to stay on your page.
Make sure that you include short and precise forms on your landing page. These forms should get basic information about the buyer like contact details. However, you can add more fields in your form depending on type of service you are offering or depending upon the stage of buyers’ journey (closing the sales)
With the evolution of online shopping, a lot of people look for testimonials and product/service reviews before making a purchase. It is essential to include testimonials that directly correlate to your offer.
We cannot stress enough on this, REMOVE SITE NAVIGATION. Do not include any kind of site navigation on your landing page as it will only provide the visitor the opportunity to leave your page and you don’t want that. Removing navigation will allow the visitor to focus on the content at hand rather than other links.
However, you can add social sharing icons onto it, which open in a new tab or new window so that people can share your landing page with others on their social media. In other terms, give them the opportunity to promote your stuff without getting redirected to another site.
Implement the aforementioned practices and get off-the-chart conversion rates.
Don’t know how to that, leave it to us. Multi Tech Solutions is available
Mirman, E., 2020. What Is a Landing Page? All Your Questions, Answered, s.l.: Hubspot .
- Shore, J., 2019. Back to Basics: What Are Landing Pages and How Do They Work?, s.l.: s.n.