What is the usage of illustrator?Adobe illustrator is widely used for creating spectacular images and graphic related content. We can simply import an image of any format to the illustrator and can start working over there. Illustrator allows us to edit, redesign and add text to the image with complete ease without facing any difficulty. Illustrator is used for creating:
- Daily posts for a company
- Social media graphics
- Web designs
- Business cards
Monthly and annual cost:To use Adobe Illustrator, we have to buy a subscription or pay 19.99 $ per month and it will be 17.99 $ if we buy an annual subscription. And if we want the complete access of Adobe creative cloud, it will cost 49 $ per month and the customers who are using a prepaid plan will get a 20% discount. We can also have a free trial of Adobe illustrator for a month after that we have to pay otherwise the illustrator would not work and if we are working on a project then we won’t be able to complete our project.
Pros and Cons of illustrator:Illustrator offers a lot of benefits and advantages to the people who are in the field of web designing or graphic designing and can have a wide range of benefits as per requirement.
It offers a lots of advantages but of them are given below:
- It provides a User friendly and helpful interface
- It is able to create print graphics and web graphics
- A scalable display with infinite features and tools.
- It works even on a computer who has low specs but its not preferable
- We can create files in our own favourite sizes after the completion of our project.
Here are some cons of illustrator detected by the users:
- It takes a lot of space on the disk
- It takes a lot of patience and time to create a masterpiece
- Price is not fixed like if you use it from home then it will cost you around 19.99 $ per month and if you use it from the business perspective then it will cost you 69.99 $ per month.
Supported File Formats:Adobe Illustrator is capable of supporting many formats in terms of importing, exporting and saving files as well as vector graphics and images. There are so many formats that illustrator is able to support but some of them are listed below:
- Adobe illustrator
- Adobe Photoshop
- AutoCad Interchange File
- Text Format
- Microsoft Word
- Targa (vda, vst, icb, tga)
Personal review on illustrator:The initial version of Adobe was released in 1987 for Apple Macintosh. And with the passage of time, Adobe added more and more features for their users in their latest version of illustrator 7 which was officially launched in 1997. I have personally used it for years and my professional team also uses illustrator to work on several projects of creating and designing images, working on vector graphics and images, creating logos and much more. Illustrator has played a major role in the field of graphic designing. A graphic designer cannot start and become successful in his career without using illustrator. The more time you spend on illustrator the pro you become with the passage of time. Although there are also other softwares available similar to illustrator that claims to provide services just like illustrator but any software did not defeat illustrator in its popularity and user friendly behaviour.
Adobe Photoshop is a software used for Photo editing and picture finishing techniques for raster images as well as graphics. Photoshop is available for Windows and Mac OS systems. While using photoshop we have the access to create, Edit, enhance images and retouch various images and video file formats. It also allows us to work on various artworks, illustrations. Changing the background of an image, producing outstanding raster graphics and many other useful things can be done though Photoshop very easily.
Photoshop offers many services including photo editing, image manipulation and retouching for various file formats. There are many versions of Adobe Photoshop available including Photoshop CC, Photoshop Lightroom, Photoshop Elements and finally Photoshop Express. The last one is only for the IOS with less features than the remaining ones. Adobe Photoshop offers a subscription package to use it monthly that also includes Adobe Lightroom as it is a part of Adobe creative cloud.
Photoshop is an excellent tool used for the users who are in the field of designing, editing, development and similar fields. It is easy to understand and use. It is the main source and the very owned helping hand of Graphic designers. Graphic designers use this software to deliver outstanding outcomes through all the skills they have. Photoshop is able to perform many actions and some of them are given below:
- Adjusting Image tone including saturation, colors and light levels of an image
- Adding text to an image.
- Compositing an image
- Adding text to an image
- Adjusting image resolution
- Drawing something through pencil or a pen
- Crop an image
- Removing people or an object from the image
- We can organise the images for quicker access.
Requirements for using Photoshop:
In order to use Photoshop we must have the following specs in our PC or Ipad for a better experience. The better the specs will be the better the performance would be. Adobe Photoshop minimum system requirements are as follows:
Operating System: Windows 10 or latest for a better and optimized experience.
CPU: INTEL processor with 64 Bit Support, 2GHz or even faster processor.
Screen resolution: 1280 x 800 display with 16 Bit color.
RAM: at least 4GB.
Network: A stable internet connection for subscription and availing various online services.
Processor: NVIDIA GeForce GTX 1050 or Better than it.
Photoshop was developed in 1987 by brothers Thomas and John Knoll, Since its original development Photoshop was only limited to a single tool of image manipulation. The software was then acquired by adobe and named as Adobe Photoshop but the early version of photoshop was distributed by Knoll brothers.
Photoshop a helping hand:
Although Photoshop is a great platform for the picture related editing, designing and transforming. Graphic designers quickly pitched this software up and started working over it to avail its great features and started earning by working in offices and by freelancing. Everybody can take advantage of it but first we must have to subscribe to it for the monthly usage.
There are also some platforms available which are alternatives to Photoshop but they are not as user friendly as photoshop is. Photoshop is an old software and has a unique identity that’s why people believe photoshop more than any other software regarding the designing purpose. A person who knows the exact use of Photoshop can avail a lot of benefits from it and can work on any kind of raster graphics as well as images.
Intro:Shantanu Narayen is an Indian and American businessman and the chairman, president and CEO of Adobe. He is one of the most leading business tycoons. He completed his education in America and continued his grind for a successful future and did the work. He is a well known person in the world where Adobe is used frequently. People know him because he not just owns Adobe but also some other businesses as well. He then introduced a masterpiece known as Adobe Creative Cloud which provided the world an excellent tool for various purposes of designing, video editing, photography, sounds working and web development/designing.
Adobe Creative Cloud:Adobe Creative Cloud was initially launched on 13 July 2013 and the stable release of Adobe creative Suite 6 was held on october 20 2020. It is a set of collective applications that are used for Video editing, Photography, Illustrations, Web designing and much more. It works as a SaaS (Software as a Service) and an excellent helper for the user. This software has a great lead in every field of Professional designing and editing of every type. We can also avail an Adobe creative cloud membership which offers you with a lot of benefits. Adobe creative cloud can be downloaded in the following operating systems.
- Mac OS
Softwares included in Adobe CC:There are mainly 50 plus softwares that are offered by Adobe but there are 13 main softwares that are given below that you must need to know about.
- Adobe Photoshop
- Adobe Illustrator
- Adobe XD
- Adobe Spark
- Adobe After Effects
- Adobe Premiere Pro
- Adobe Substance
- Adobe Audition
- Adobe Lightroom
- Adobe Fresco
- Adobe Rush
- Adobe Dimension
- Adobe Dreamweaver
- Adobe Media Encoder
Pros and Cons of Adobe Creative Cloud:Although Adobe CC is a wonderful software for the people who are in the designing, development and editing industry. No software is an example of perfection, every software contains flaws that are normal things and Adobe creative Cloud do contain some pros and cons which we will discuss below:
- Adobe Creative Suite is able to provide the best offers in the most reasonable pricing and can deliver high quality features. Each app has its own working and all of them are awesome in their own way.
- You don’t have to pay again and again for upgrading your specific application. You will have the access to upgrade whenever the new update will be officially released.
- Another best feature is that we can have a free trial for a month then we can start our lowest plan from 9.99 $ per month and we can get access to all the Adobe apps from 49.99 $ per month.
- Adobe does not claim to maintain the same pricing of an app while upgrading it. Prices may be increased and we will have to pay for them. There is also a chance that Adobe can increase the pricing of overall subscription as well.
- There is a drawback that we cannot use Adobe softwares on multiple places. Like if we used to work on the internet then we cannot use it in other places. We have to download it onto the specific PC to use that particular software. Software is not portable from computer to computer.
- Majority softwares has the same prices for the subscription even some useless softwares such as design standard is not that useful and attractive and it costs 1299 $ over three years. It must be decreased or Excluded.
More about Adobe:Adobe Inc. is not an ordinary company. It’s a Well known and a successful company in the entire world. Almost every person who is in the field of designing, editing and development is fully aware of Adobe. People know them and have a strong belief in their professionalism and greatness. They have provided the world with outstanding Softwares which have made their everyday working very easy. You just have to make a monthly or any subscription to use the softwares and that’s it, we are ready to use this softwares. The HeadQuarters of Adobe Inc is located in San Jose, California, United States of America and has 68 offices in more than 25 countries with more than 22 thousand working employees across the world. Adobe has a great annual income of 12.86 Billion $ recorded in revenue for the year 2020. Although it is not fixed or stopped, they are definitely growing their company day by day and will make their way to the top position in the world.
First of all let’s talk about the basic introduction of these powerful gaming engines (UNITY and UNREAL), then we will talk about their pros and cons in detail. As you know there are alot of documentaries and blogs already available on the internet regarding these gaming engines. That is why we will try to express something emerging and interesting regarding these engines which will be definitely helpful for the viewers and everyone else.
Unity was officially launched in 2005 to create 2D/3D video games as per requirement. Unity is a 3D/2D gaming engine and powerful cross-platform IDE for developers. The latest version of Unity 2021.1.21 was launched on 15 September. It’s a powerful version of Unity which is used by the professionals for their quality game development.
As a game engine, Unity is able to provide many of the most important built-in features that make a game work. That means things like physics, 3D rendering, and collision detection. From a developer’s perspective, this means that there is no need to reinvent the wheel. Rather than starting a new project by creating a new physics engine from scratch–calculating every last movement of each material, or the way light should bounce off of different surfaces. Unity uses the C# programming language for the coding purpose with several APIs included that we have to learn to complete the specific project we want. It is one of the best gaming engines and gives tough competition to its competitor engines like Unreal, Game maker, Godot and many others.
Unity an IDE:
As well as a game engine, Unity is an IDE. IDE stands for “integrated development environment,” which describes an interface that gives you access to all the tools you need for development in one place. The Unity software has a visual editor that allows creators to simply drag and drop elements into scenes and then manipulate their properties.
How to download Unity and start working:
The process of downloading Unity is pretty simple and easy.
- First we have to download Unity Hub from any browser.
- Then we have to Sign up there for making a free account on Unity Hub for further
- Do accept the license & terms and conditions.
- Select the version you want to install like Android, IOS, Nintendo or PS4 and then click Next.
Unity an easy, fast and agile engine for every category:
With Unity being free of charge, it makes for a very valuable and efficient tool for students and aspiring developers who want to start Unity as their Profession. If you want to start to learn programming, and you just want to get something done, Unity is a good place to start, says Stan Loiseaux, co-founder of Pajama Llama.
Unity engine not only helps and supports fresh and new users but also allows you to build your own custom tools using the unity’s asset store. And assist the users and programmers in every aspect of the game development including AR/VR development or 2D/3D development, After a research, It is assumed that Unity is popular in making the AR/VR projects. Unity is very popular for small teams which is exactly what most AR/VR teams are supposed to be.
Disadvantages of Unity Engine:
Disadvantages of Unity Engine:
- Unity engine has a search function to find linked scripts, but it could be more robust.
- There are no external code libraries that must be mentioned with the pros and cons of Unity.
- There is a limitation of the visual editor in Unity engine.
- Unity does not have the capability of performing at major projects. It is only suitable for small projects.
Types of games can be created in Unity:
- 2D games
- 3D games
- AR/VR games/projects
We are able to create any kind of game in Unity as it allows us to work according to your needs and requirements. Also there is no restriction applied by Unity to the game maker. We can easily work on creating 2D or 3D any kind of game varry on our skills in Unity and C# programming. The better the skills are, the better would be the outcomes.
The very first and basic version of the UNREAL engine was launched on May 22, 1998 by Epic Games Engine. The most recent version of the Unreal engine is Unreal 4 written in C++. The upcoming version of unreal engine is unreal engine 5. Early access for Unreal Engine 5 was announced in May 2021, with the full release of UE5 expected later in 2021 or early 2022. Let’s have a deeper conversation about the Unreal engine.
Unreal Engine is considered as a heavy and a superior gaming engine in Today’s world. The Unreal Engine is made up of several components that work together to drive the game. Its massive system of tools and editors allows you to organize your assets and manipulate them to create the gameplay for your game. Unreal Engine uses the text based programming language, C++. In addition, Unreal Engine uses visual scripting called Blueprints which utilizes a faster programming option via drag-and-drop. Unreal engine is mostly used to create AAA games. This means this engine is mostly used to develop complex games which usually take more than a year and even more in their completion. Major gaming projects can be done through Unreal engine which is the main speciality of this engine. It is capable of Windows, MacOS, Nintendo, Playstation 4 and many other platforms. There are many games developed using this engine but Some of the outstanding games are listed below:
- Grand theft auto (GTA)
- Street Fighter 5
How to download Unreal from the browser:
There is no rocket science to download the unreal engine. There are some basic steps you can follow to download the required version you want according to your requirements.
- Download and Install the Epic Games Launcher
- Sign up for an Epic Games Account, If you don’t have one.
- Sign in to the epic games launcher.
- Install the required version of the unreal engine you want to install.
Pros of Unreal engine:
- Unreal engine is mainly considered as the high-tech gaming engine which is mostly used for creating high definition and high graphic video games. According to the research and interviews, It is known as the number 1 gaming engine in the whole world. Thus this engine is known for the creation of high-tech Triple-A games in which the primary role is played by the achievement of the best class.
- Due to different functions and rendering, technology is more efficient and faster than other gaming engines
- If you have got a team of specialized people then this game engine is absolutely a blessing for you.
- The graphic quality is amazing and the User Interface of Unreal Engine keeps on updating with the latest and newer tools and options.
Cons of Unreal Engine:
- Unreal engine cannot be used for short term projects. It can only be used for long term projects.
- For a single person, this engine is not suitable.
- UR engine caters to a variety of projects and platforms, so development can be difficult if you have very specific requirements. A Lot of tweaking will be required to get settings to align correctly.
- For using the Unreal engine, you have to pay the tax after your game is profitable.
After all this discussion, We have come to a point that both gaming engines are great in their own way. It totally depends on which type of game you prefer and which type of game you wanna create from the specific engine.
If you wanna use Unity, then I would prefer you to take short projects in creating impressive and creative games including 2D/3D and AR/VR games on it. It would provide you excellent outcomes by going through out of the box.
And If you wanna work on a long term gaming project along with your team, then I Would prefer you to go for Unreal Engine. Unreal engine can perform high definition actions and can create spectacular gaming experiences including 2D/3D, AR/VR and other development for several platforms.
Both languages use C++ and both have several APIs for delivering great results according to our requirements for the project we have to start.
What is meant by SEO?
SEO is meant by Search Engine Optimization. In simple wording SEO is the tool through which you can increase the visibility of your products and services related to your relevant businesses in Google, Bing, Yahoo. The better visibility will be, the better would be the outcomes you will get in gaining the attraction and attention of the consumers in your business or relevant stuff.
Working process of SEO:
Now the question is how search engines work? So let me explain this through a simple example. Basically SEO works in such a way that if we have 2 websites Y and Z. Suppose one of the websites is not responsive at all and people find difficulty in searching for it. While on the other hand, the other website is quite responsive and people know a bit about the website so it’s easy for the search engine to navigate to see which website is more responsive and reliable.
We can also make the irresponsive website a responsive one even more than the second one through SEO optimization. It will help out the website to reach out more and more people which will definitely provide a lot of benefits to the websites including the increase in the traffic off the website, more responsive than before, and providing a confidence of making the website a more Professional and beautiful looking website.
After SEO, search engines want to provide the best for their users. To make SEO optimization work, the search engines will scan and detect different websites to understand what the website is about and its competitors. This will help to bring more relevant results to those who are looking for certain keywords, topics or relevant stuff. Optimizing your site will help you succeed in the searching for small businesses, blogs or an ecommerce store and placing higher rank in the searching results.
SEO and Digital Marketing:
SEO plays a major role in the digital marketing industry. Basically SEO is a tool used by different marketing agencies and companies for the promotion of their companies and websites. This marketing strategy plays an important role in the development of your business and online stores. It is one of the most useful and efficient digital marketing strategies in today’s world.
Although it’s important for the business owner to invest in SEO so that the customers could find you in the right place and get in touch with you. This will help you to grow your business. Customers can only find you if they get to know about your company or your products/services.
Otherwise if there is no SEO optimization for the company then, no one can find you and you will already start getting losses in your business. So it’s important to get an advanced SEO optimization for a better future of your business.
Types of SEO optimization:
There are mainly 4 types of SEO optimizations available you can avail. Here are the short and brief definitions of all the SEOs we can use:
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
On page SEO:
On-page seo is the optimization of web page content and earning more traffic and ranking for search engines and users. It refers to both the content and HTML source code that could be optimized.
Off-page SEO includes everything that is done outside of the website to rule the other search engine rankings. Off-page SEO means to improve your social media marketing for popularity to catch the relevant audience.
The process of optimizing the infrastructure of a website is referred to as technical SEO. It’s a process of indexing and crawling your website without facing any problem
It is that strategy of search engine optimization that allows us to make our business more visible on the local searching results of Google. A business with a physical location or covers an area can take an advantage from the local SEO.
Backlink is a link developed when one website links to another website. They are also known as Inbound links because they show how the traffic of others’ websites is coming to our website. Backlinks are very important regarding the SEO because they indicate to Google that another source claims your content appreciable to link to it within their own content.
What are the pros and Cons of SEO?
Let’s have a look at some basic advantages and disadvantages of SEO (Search Engine Optimization).
- The first advantage of SEO optimization is that it’s free of cost. It totally varies on how much time you provide in searching keywords and utilize them in high-quality content.
- SEO optimization is mobile friendly. It’s pretty responsive and there is no lack of anything detected.
- Another advantage is that people easily rely on SEO. People reach your website just because of this strategy of SEO and think professionally about your website.
- There is a tough competition given to SEO by its targeted competitor who always wants you to be at the lowest.
- SEO optimization is a slow moving process for marketing purposes. You can try your best to reach the top but you have to be patient to get the success.
- This strategy does not promise any successful results. SEO tries its best according to the amount you have invested in it because there are more other people who invest a lot and get outstanding outcomes.
Although it’s a great marketing strategy for the people who want to grow their business or to feature their website to the targeted audience. The more people invest in it, the more output they get from this strategy. There are also other strategies available but we can go for SEO but it totally depends on the competitors you have. You always have to be aware of other brands which are growing with you. The more the optimization, the bigger chance you have to get to the top.
WordPress vs Shopify… I know you are here to know about these platforms and which one is better between both of them. And That why we will discuss specifically about both of these platforms in detail. Lezz go! Let’s have a look at WordPress first.
What is meant by WordPress?
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. It is a content management system ( CMS ) that allows you to host and build websites. You can use WordPress.com to create a free blog or a website. Additional costs can be applied for commercial WordPress themes also known as premium WordPress themes.
WordPress contains a plugin architecture and template system that allows you to customize any website that suits your requirements and needs. Moreover we can also build ecommerce websites on WordPress using the WooCommerce plugin. Adding a WooCommerce plugin is quite simple and easy. You can add the WooCommerce Plugin by following the steps given below.
- Simply go to the Plugins > add new
- Search for WooCommerce
- Click the Install now button.
- Click the activate now and you are ready for the WooCommerce Wizard.
Types of WordPress websites:
Mainly 2 types of WordPress websites are there for the users according to their requirements.
A hosted website is built on some website builder such as WIX, Squarespace or WordPress.com. These are SaaS platforms offering an All-in-one website Solution. They provide the hosting and the software to build the website.
Self Hosted Website:
While WordPress.org is a self hosted website option. It’s an open source platform that means you can download it and revamp it as you like. The software requires an account with a host to purchase a domain from a domain register.
What is Meant by Shopify?
Shopify is an online ecommerce platform that is used to build your stores online and offline. It is a web application that has been specifically designed to allow merchants to build and launch their own online stores. This website builder helps everyone ranging from beginner levels to the experts. It assists every level of user and it’s well known for its user friendly behaviour.
Shopify provides a wide range of ready made templates that can be used according to the niche and can be customized to meet the branding requirements and it allows both physical and good deeds to be sold.
Shopify plays the role of software as a service (SaaS) that means that you don’t own the software’s copy instead you have to pay monthly to use the software regularly. Shopify rates vary differently for every category. Here is the monthly rate list for using Shopify:
Lite: 9 $ per month
Basic: 29 $ per month
Shopify: 79 $ per month
Advanced: 299 $ per month
Plus: around 2000 $ per month
Things which can we sell on shopify:
There are mainly a lot of things that can be sold on Shopify but some of the listed stuff is given below:
- Home accessories
- Beauty products
- Pet products
- Automobile spare parts
- Kids stuff
- All kinds of bags
Although these are just some basic stuff. There is a lot of stuff that you can sell online. And there is only one condition that anything you are selling online must be legal and not harmful for anybody regarding any situation in the particular country.
Shopify a user friendly platform
Shopify is one of the easiest ecommerce builders to help beginners and small businesses owners set up and run their online store for the first time. Shopify is user friendly and even those with no ecommerce experience or coding knowledge can create an online store fairly quickly. Even the non-tech savvy folks can use it without facing any problems. Signing in to shopify gives you access to a store builder, free themes, payment gateways, unlimited products and much more.
Now let’s move on the differences and similarities of WordPress and Shopify The main difference between WordPress and Shopify is that Shopify is an online service/tool whereas WordPress is a specific software that you need to install on your own.
- Both platforms are user friendly in terms of long term as both platforms are prefered by most of the people. The audience of both of the platforms is majority the same because people who use these platforms have experienced these platforms at least once.
- Both platforms are user friendly in terms of long term as both platforms are prefered by most of the people. The audience of both of the platforms is majority the same because people who use these platforms have experienced these platforms at least once.
- WordPress is more versatile and has so many plugins. You can change many of the essential components in Shopify. But you won’t have total control over each thing in WordPress.
- Well if we talk about SEO, then advanced SEO is also provided by WordPress more Professionally. So WordPress beats Shopify in SEO optimization as well.
Now let’s talk about the main question which platform is suitable for you? Well, if we talk about the suitable platform then both the platforms are suitable but there are some pros and cons of each platform, WordPress is Superior to Shopify as it leads in many ways from Shopify.
WordPress is a platform which is used for creating blog content and building websites. WordPress makes a way to connect to the WooCommerce plugin which allows us to take place in the industry of Ecommerce.
Shopify is an Ecommerce Web application that helps us to create our own independent online ecommerce stores. One of the pros of Shopify is that a person with zero knowledge can easily build his own store without any technical technique and coding very easily.
So if you want to build a Blog and content website then you must go for WordPress. And if you wanna build an online ecommerce store then Shopify is available. As we know, WordPress is also able to convert the website into ecommerce by using the WooCommerce plugin. So we have a choice in WordPress and Shopify in building our website. WordPress is superior to Shopify in the terms of Payment Processing, SEO, Conversion rate Optimization and Plugins. In the end it’s all about the personal preference of the user. A person can use any platform for their which suits their requirements the most