What is E-commerce
E-commerce is also known as electronic commerce or internet commerce. E-commerce is basically the buying & selling of goods, products, or services over the internet. With the trends of consumers buying products online or through mobile commerce, this is the prime time to start an ecommerce business.

But before you start your own ecommerce business, you need to understand the ecommerce business models and websites.
Different types of E-commerce models
Technically, ecommerce businesses fall into one of the four categories.
B2B
Business to business ecommerce model is exactly as it sounds. In this model, businesses sell products or provide services to other businesses. The type of products usually includes anything that enhances a certain company’s business practices. For example, Hub Spot or Survey Monkey.
B2C
Business to consumer ecommerce model sells products directly to customers. These are the websites that you visit every day to purchase things like clothing, makeup, bags, books, etc.
Such companies mostly have a brick and mortar store along with an online presence. For example, H&M, Nordstrom, etc.
C2C
Consumer to consumer ecommerce model is when one customer is selling to another consumer. These consumers use different platforms like Amazon, eBay, or Etsy to sell their products or services to other customers.
With the convenience of online ecommerce tools, consumers can even set a C2C store on their personal website.
C2B
Another type of ecommerce business model is the consumer to business where an individual sells their products or services to the business. For example, a freelance graphic designer or a business consultant.
Different types of E-commerce models
Technically, ecommerce businesses fall into one of the four categories.
Changing E-commerce Environment
Ecommerce has changed the way we live or do business. Countless businesses have grown over the years becoming big giants with the help of new technologies, improvements in internet connectivity, added security in payment gateways, and widespread consumer adoption. Ecommerce is an evolving industry with new trends popping up every now and then, helping your business grow and outperform your competitors.
The ecommerce industry is proliferating due to an unexpected increase and the advent of the 2020s effect on commerce. Day by day, retailers are upgrading to online selling. On the other hand, entrepreneurs are starting their business through ecommerce. According to a study, e-retail revenues will grow to $ 6.54 trillion in 2022 from $ 3.53 trillion in 2019.
With the outbreak of coronavirus, the economy has started reshaping. Brands that previously worked on the brick and mortar models were threatened to evolve or shatter. This has brought a whole new cohort of customers wanting goods and services to be delivered to their doorstep safely. Hence, it became of utmost importance to understand customers and the markets they are dealing in.
Advantages of E-commerce stores/websites
Statistics say that worldwide e-retail sales are expected to grow to $ 4.8 trillion by 2021. Ecommerce is growing quickly and you should become a part of it. There are several benefits of e-commerce that will help you decide on starting an e-commerce business or an e-commerce website. hence, we will be discussing the advantages of e-commerce below;
Low financial cost
Creating an ecommerce store is not only easy but also, pocket friendly. Ecommerce has low start-up costs. An ecommerce drop shipping store costs around $418 while you only have to pay $3192 on Shopify yearly. While, a physical store has huge startup local costs including location rent, inventory, equipment, store signs, staff, security measures, etc. Everything comes at a reasonable price including business branding. The business expenses are generally lower which is really attractive for emerging and new entrepreneurs.
24/7 Potential Income
Another benefit of ecommerce is that online stores are always open for business. The physical stores are operational between certain time span- specific hours like 9:00 a.m to 9:00 p.m, acting as a hindrance in business while an ecommerce website is operational 24/7, through ads they can lure a customer into buying their product or service whenever they want or whenever they come across it. Through social media ads, you can attract someone at the oddest of the hours from any part of the world.
This is very critical for your business as those who cannot pop into your store at the store timings can always shop online. So having an ecommerce store is a win-win!
Sell internationally
Selling worldwide is a great opportunity to build your brand faster, grow your marketplace, and help you see profits or untapped market segments long before your competitors giving you an edge.
Keeping in view all the advantages of ecommerce and the need of having an ecommerce store in this era we have complied a few raising ecommerce trends in 2021!
Let’s have a look at few ecommerce trends to watch out for in 2021
The E-commerce experience will become more personalized
“Personalization” has been a buzzword for decades but, the upcoming wave of personalization will do much better at predicting customer needs. Each individual will get a personalized experience based on geography, search history, past behaviors, etc.
E-commerce Experience transcending the screen
The future experiences will be delivered through new touchpoints such as wearable, kiosks, and voice.
E-commerce delivery drones
It is predicted that drones will replace regular clerks by delivering orders to customers. This advancement will benefit customers and businesses alike. The costs will be much lower for the companies while delivery time will reduce for the customers.
E-commerce experience will elevate the shopping experience
The shopping experience will go beyond being efficient in creating value for the customers. For example, a shoe brand sends their salesman to the doorstep for the customer to try on the shoes before actually purchasing them.
If you want to start your ecommerce store, the first thing you need is an online Shopify store. Shopify store will help you to manage your online business in a very easy way. Learn how to make an online store on Shopify. Last but not the least, your marketing strategy is also a key factor. You need to use all online platforms in an appropriate way. You must know which social media site should be used for your marketing and branding.
The more perfect and better way is to hire a digital agency to handle your website and digital marketing. Learn, why you need a digital marketing agency?
Afshar, V., 2020. E-commerce innovation in 2021 will look like what was projected for 2025, l.: s.n.
Ferreira, N. M., 2019. 20 E-commerce Advantages and disadvantages you need to know, l.: s.n.
guide, e., 2020. The Future of Ecommerce 2020 Edition, l.: s.n.
Khurana, A., 2019. Advantages of E-Commerce Over Traditional Retail, l.: s.n.
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