Infographics and all you need to know about it
Infographics have gained popularity in the virtual world. Infact nowadays it is penetrating into every major industry. One of the main reason is that no one wants to spend a lot of time reading or understanding complicatedor difficult facts and figures. There is a lot of information around us, and more of the time it is messing up our brains and making it difficult to retain the information. Researchers and marketers constantly try to come up with strategies to organize the environment around us. They find ways to communicate their message without any interaction with the target audience.
But what is an infographic? What are they used for?
The use of Infographics is to communicate complex information in a visually appealing way. They are a visual link to learning. They convey figures and data in an efficient yet engaging way. If you are new to this term or a new designer and have no clue what really they are, then this guide is just for you.
What are infographics?
Infographics are the graphic representations of complex information, data, or knowledge. The goal is to deliver the information in an enhanced manner, and improving awareness. They help you recognize facts, patterns, and trends easily, quickly, and clearly. Also, they display a huge amount of information in imagery, charts, and graphs using minimal information and makes the topic easy for viewers to understand the topic. They are entertaining, eye-catching, striking, engaging, brief visuals communicating the information clearly.
An interactive infographic has a specific set of components. This includs 3 major components – visual, content, and knowledge elements. Visual elements include color, graphics, reference irons while content elements comprise time frames, statistics, and references. The knowledge elements are hardcore facts.
Infographics are used for a number of reasons;
- Create awareness
- Illustrate data
- Drawing a comparison
- Simplifying complex topics
- Summarizing extensive content
This is first step that you have made your mind about why you need to make an infographic. Now the next step is to decide what kind of infographic you are going to choose.
Types of infographics
Infographics are divided into various types and depends upon the type of information that you need to share. This is important because if you choose any wrong kind of infographic for representation it will not work. Consequently, all that effort will be wasted and outcome will be zero. So, be carefull and keen while choosing any kind of infographics.
The types include; statistical, informational, process, timeline, anatomical, comparison, hierarchical, list and location-based. Hence, there are many types of infographics that you can choose according to your needs.
Creating infographics is super easy. You can also create infographics online using Piktocharts or Canva infographics. However, you can get a customized good infographics. There are several infographic experts which are also available, and can get the work done for you. For that matter, you just have to find the right person or digital marketing agency. They can give the best ideas and get it done in best possible way.
Most importantly, you should know about when, and why you need a digital marketing agency. This is an important thing to keep in knowledge. The reason is, its all about your digital representation because your viewers will digest information through visuals. But if the visuals are not up to the marks, then it will be difficult for them to understand the message you want to deliver. In addition, this is a quicker way to deliver the message as compare to text.
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- Nediger, M., 2020. What is an Infographic? Examples, Templates & Design Tips, s.l.: s.n.
- Sheikh, M., 2020. What is an Infographic? (Examples, Tips and Templates), s.l.: visme.
- Team, T. S. C., 2014. What Are Infographics and When Should You Use Them?, s.l.: s.n.