Log in to Facebook Manager: Go to business.facebook.com and log in using your Facebook account.
Create a new campaign: Once you’re logged in, click on the “Create” button in the top right corner of the page. Select “Campaign” from the drop-down menu.
Define your campaign objective: Select the objective for your campaign, such as “Brand awareness” or “Conversions”.
Set up your target audience:
Use Facebook’s targeting options to define your target audience by demographics, interests, and behaviors.
Create ad sets:
Ad sets allow you to group ads together and apply targeting and budget options. To create an ad set, click on the “Create Ad Set” button and select the campaign objective, target audience, and budget.
Once you’ve set up your ad sets, it’s time to create your ads. You can create different types of ads, such as photo, video, and carousel. Select the ad format that best suits your campaign, and then add the ad copy and images or videos.
Monitor and optimize your campaign:
Once your campaign is live, you can monitor its performance using Facebook Manager’s analytics tools. Use this data to optimize your campaign by adjusting targeting, budget, and ad creative as needed.
- Use Facebook Audience Insights for audience research
- Test different ad formats and creatives
- Keep an eye on the results and adjust the targeting, budget, and ad creative as needed.
- Use Facebook pixels to track website conversions
- Use the Facebook SDK to track mobile app conversions.